Our Story

Hey,

I started Champion Elixir because I got tired of the crash.

I was in college, juggling classes, training, side hustles—doing what most ambitious people do: burning the candle at both ends and trying to stay sharp in the middle. Like most of us, I turned to energy drinks, pre-workouts, and supplements that promised focus, strength, and clarity. What I got instead was a cocktail of sugar highs, caffeine crashes, and mystery ingredients I couldn't pronounce.

I wanted something better. Something clean. Something I could trust.

So I started experimenting. I read every research paper I could find. I talked to nutritionists, scientists, and high-performance athletes. I tested formulas in my apartment, failed more times than I’d like to admit, and kept going until I finally landed on something that worked—really worked. It didn’t just give me energy. It gave me clarity, drive, and the kind of momentum that lasts past the first hour.

That’s how Champion Elixir was born.

This company isn’t backed by a billion-dollar beverage empire. It started with a simple idea: help people feel better, do better, and become the strongest version of themselves—without sacrificing their health to get there.

Champion Elixir exists for people like you—the early risers, the late-night grinders, the ones with too much to do and not enough time to waste. It’s not just about energy. It’s about fueling the mindset of a champion—focused, driven, and impossible to shake.

Thanks for being here. Thanks for believing in something better.

Keep going. Stay sharp. You’ve got this.

— Max Kohler
Founder, Champion Elixir